A/B test fail
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Offline metrics often fail to capture real user behavior.
In production, user interactions introduce feedback loops, latency constraints, and distribution shifts that static datasets don’t reflect. A model may optimize for offline accuracy but degrade user experience.
Instrument live metrics and analyze segment-level performance. Often the failure is localized to specific cohorts or edge cases.
Common mistakes:
Relying on a single offline metric
Ignoring latency and timeouts
Deploying without gradual rollout
Offline success is necessary but never sufficient.