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Many Salesforce teams begin solutioning by listing objects, fields, and relationships.
While technically correct, this approach often misses how work actually flows across users and systems.
The result is a build that looks structured but feels disconnected in daily use.
Starting with the customer journey forces teams to think about movement, handoffs, and outcomes first.
It helps architects see where data is created, stalled, or misused before defining structure.
When objects are designed to support real journeys, Salesforce adapts naturally to the business.
This perspective is expanded further through practical journey-led thinking in customer-centric architecture.